About

For the past 15 years, I’ve been working with companies and creative agencies in crafting User Experience, User Interface, Visual Design, and Information Architecture.  I’ve worked on a wide range of projects as a Senior UX Design Director, Product Design Lead and Creative Director, providing leadership while mastering UX & UI on a range of mobile, web, service, and desktop projects for some of the world’s biggest brands. 

I believe in a UX Design process that is data-driven and understands the motivations, behaviors, problems, and goals of the individuals we are designing for and how they relate to the needs of the business.  I put great effort into filtering complex problems into simple and actionable solutions which allows people to be more efficient with their time.

I feel that a robust user-centered design process, and a dedication to high quality visual design standards are important areas of focus that have immediate and measurable returns.  It is my goal to make products efficient, understandable, engaging and beautiful. 

Most importantly, I’m a believer in collaborating efforts with development teams to determine timelines, resources, limitations and build-outs in test environments.  

- Bernie Rosendahl

Bio

Metro Detroit-based … former college football player … enjoys running, bass guitars and old analog synthesizers … husband and father.

Work Experience

Paramount
LPD, Content Systems (January 2024-Present) ↑
SXD, Content Systems (February 2022-January 2024)

Ford Motor Company
SPD, Global Data Insights & Analytics (April 2021-February 2022) ↑
Design Director, Global Data Insights & Analytics (Oct 2019-March 2021)

ADP
Senior Art Director, UX (Dec 2013-Oct 2019)

Michigan State University
Website Manager, Athletics (Jul 2008-Nov 2013)

↑ - Indicates Promotion

Education
Central Michigan University, B.A.A.